Bright Sauces Package Design Concept

Bright Sauces is a branding concept for a line of hot sauces that challenges traditional hot sauce designs. The modern, clean typeface and vibrant colors make the product stand out on shelves. I created a hand-lettered logo and pepper illustrations were crafted to strike a balance between the fiery nature of hot sauce and a sleek, modern aesthetic. Though it was a challenge to balance the chaos of hot sauce with a clean design, thoughtful choices and careful consideration resulted in a final product that strikes the perfect balance. This project demonstrates a design solution to break away from convention and create a unique, memorable visual identity. By reimagining traditional hot sauce packaging, the Bright Sauces branding personality delivers a product that is visually appealing and impactful.