Shop Homewurk Rebrand
This Shop Homewurk rebranding project is a complete visual overhaul for a local boutique in Charlotte, NC. I designed a new logo with a hand-lettered typeface that perfectly captures the client's unique personality and vision for the brand. Additionally, I created a custom icon to serve as a recognizable symbol for the brand. The project also included designing new merchandise, hang tags, event cards, shipment cards, business cards, and stickers, creating a complete package that gives Shop Homewurk a consistent and cohesive look across all channels. My goal was to show the power of a strong visual identity in creating a memorable and professional brand that truly resonates with customers.