Shop Homewurk Rebrand

This Shop Homewurk rebranding project is a complete visual overhaul for a local boutique in Charlotte, NC. I designed a new logo with a hand-lettered typeface that perfectly captures the client's unique personality and vision for the brand. Additionally, I created a custom icon to serve as a recognizable symbol for the brand. The project also included designing new merchandise, hang tags, event cards, shipment cards, business cards, and stickers, creating a complete package that gives Shop Homewurk a consistent and cohesive look across all channels. My goal was to show the power of a strong visual identity in creating a memorable and professional brand that truly resonates with customers.

To reinforce the new branding, I designed a bus decal for the boutique's mobile store, creating a cohesive visual identity for the brand that extends beyond the Shop Homewurk's online presence. I had the opportunity to work closely with the car wrapping company that involved creating a mockup for the specific bus design that would effectively advertise our client's brand while maintaining their personality. Through careful attention to the brand's color palette, typography, and imagery, I was able to create a design that seamlessly integrated with the bus's unique shape and features. The final product not only effectively promoted the brand but also served as a great example of the power of thoughtful and strategic design in achieving a successful outcome.

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Glime Typeface

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Notte Provisions Packaging