Notte Packaging Design Concept

Notte Provisions is a branding and packaging concept project that takes inspiration from Italian cuisine. The name comes from the Italian word for "night" as I wanted the line of products to represent items you would bring to a dinner party. The logo is a unique design that I hand-lettered to perfectly capture the brand's modern and artisanal vibe. The packaging features a color personality based on each product and hand-drawn illustrations that add a distinctive characteristic to bring the brand to life. I was able to achieve a cohesive brand that sets a tone with its products. This project exemplifies how thoughtful design can create a cohesive brand identity that connects with customers on a more creative and personal level.