The rebranding of Obstinate Daughter aimed to capture the restaurant's fusion of southern and European cuisine in a unique and personalized design. The hand-lettered logo type reflects the artisanal and handcrafted nature of the food, while the vibrant color palette inspired by European cities adds a touch of vibrancy to the design. The new menu layout features hand-lettered headers, which add whimsy to the dining experience. Through careful attention to typography, color, and layout, the final product creates a cohesive and impactful visual identity that perfectly captures the essence of the restaurant. The Obstinate Daughter rebranding demonstrates the power of graphic design to elevate the dining experience and reflect a restaurant's personality and unique blend of flavors. Overall, my goal was to create a design that reflects the restaurant's playful and eclectic personality while staying true to its southern roots.
