Tutto Passa Brand & Package Design Concept

"Tutto Passa" is a branding concept for an orange wine that blends sophistication and playfulness. The brand name, which translates to "everything passes" in Italian, reflects the transience of life and the beauty of living in the moment.

To create a unique and distinctive logo, I manipulated an existing typeface to coincide with the vision I had for the brand. The hand-drawn orange illustration adds a playful and whimsical touch to the design, while also highlighting the wine's unique characteristic.

The overall design is clean and modern, with a focus on minimalism and simplicity. The use of blank space and clean typography creates a sense of elegance and sophistication. This design is sure to stand out in a crowded market and appeal to wine lovers who appreciate both quality and personality.