RUVA Package Design Concept

RUVA is a branding concept for a sock company that features a hand-lettered logo and illustrations to create a fun and sophisticated visual identity. The project posed a unique challenge in designing an intricate box with specific dimensions and complex folding requirements. However, with careful precision and thoughtful design choices, the final product perfectly captures the essence of the brand.

The hand-lettered logo and illustrations add a personal touch to the design, reflecting the handmade quality of the socks. The choice of colors and visual elements was also carefully considered, striking a balance between playfulness and sophistication.

The RUVA branding concept demonstrates the importance of attention to detail in creating a cohesive and impactful visual identity. I worked with combining unique typography and illustrations with thoughtful design choices so that the final product would create a complete brand experience that perfectly captures the brand’s identity.