McCormick Redesign Concept

The McCormick Vanilla Extract rebranding concept is a project that highlights the importance of modern and updated design for established brands. While maintaining the company's logo and color scheme, I aimed to create a fresh design that would resonate with contemporary consumers.

To achieve this, I drew inspiration from vintage recipe books, incorporating a clean and classic layout that feels both timeless and modern. Careful attention to typography, color, and visual elements helped to create a cohesive and impactful visual identity that captures the mood of the brand.

Through this project, the McCormick Vanilla Extract rebranding concept demonstrates how small design updates can have a big impact on the overall brand experience. It showcases the importance of graphic design to elevate even the most established brands through thoughtful design choices and a fresh approach.